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999			_c517478 _d517478
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100			_aMaor, Moshe _926717
245			_aStrategic communication by regulatory agencies as a form of reputation management: A strategic agenda
260			_aPublic Administration: An International Quarterly
300			_a98(4), Dec, 2020: p.1044-1055
520			_aThis article develops a strategic agenda concerning regulatory agencies' strategic communication in light of the reputation literature. It highlights the main strands in this literature, presents the fundamental findings discovered so far, responds to the critiques that have recently surfaced, and offers guidance about where scholarship on strategic communication might most profitably head. The critiques discussed here centre on two aspects: (i) the claim that an agency's communication choices are to some extent driven by the distinctive logic of the media rather than by reputational concerns, and (ii) the argument that strategic communication provides only short-term solutions to emerging threats and is therefore overemphasized in the literature. Future agendas include, for example, the selection of audience segmentation strategies, and the management of competing and even contradictory communication for segmented audiences when agencies enjoy exclusive jurisdiction, as opposed to cases in which other agencies share the same stage. – Reproduced
773			_aPublic Administration: An International Quarterly
906			_aADMINISTRATIVE REPUTATION
942			_cAR