000			01467nam a22001577a 4500
999			_c519105 _d519105
008			220131b ||||| |||| 00| 0 eng d
100			_aBalaban, M., Herman, J. and Savic, D. _932001
245			_aThe early decades of the Bata shoe company in India: From establishment to economic and social integration
260			_aThe Indian Economic and Social History Review
300			_a58(3), Jul-Sep, 2021: p.297-332
520			_aThe study presents a historical and sociological interpretation of the events that marked the gradual integration of the Bata Company into the Indian economy and society from the mid-1920s to the early 1960s. Within this context, in addition to the general economic, political and cultural developments, particular attention has been devoted to the everyday life of Indian and Czech workers in the Bata company town of Batanagar. The study is based on a comparative-historical analysis of available archival sources and a secondary analysis of the relevant academic literature. The results of the research indicate that during this period, Bata was forced to adapt continuously to the cultural specifics of Indian society, that is, the process of its integration into the Indian economy and society had pronounced glocal characteristics. – Reproduced
650			_aBata company, Czechs, India, Batanagar, Company town _929366
773			_aThe Indian Economic and Social History Review
906			_aCORPOATE CULTURE
942			_cAR