000			01199nam a22001577a 4500
999			_c519408 _d519408
008			220311b ||||| |||| 00| 0 eng d
100			_aAlbers, N., D.Wren, A.O. and Chupp, M. G. _932338
245			_aConsumer perceptions and pricing practices for weddings
260			_aJournal of Consumer Policy
300			_a44(3), Sep, 2021: p.407-426
520			_aWeddings represent a specific consumption experience with unusual pressures (financial and emotional). Societal pressures of perfection and the experience itself, including conspicuous consumption, experience, and credence qualities, create a unique consumption and pricing environment. Study 1 provides evidence of a two-tier retail pricing approach for “regular” and “wedding” items. Study 2 suggests this phenomenon has been propagated by a tendency to attach elevated importance to wedding products. This paper documents the practice of elevated wedding pricing and offers insight into why the practice is tolerated and perpetuated. – Reproduced
650			_aPricing, Discrimination, Wedding, Consumer, Perfection, Quality _930382
773			_aJournal of Consumer Policy
906			_aCONSUMER BEHAVIOUR
942			_cAR