000			01676nam a22001577a 4500
999			_c519423 _d519423
008			220314b ||||| |||| 00| 0 eng d
100			_aKhan, Nawab Ali _932348
245			_aAssessing the nexus between employer branding and employee retention: Moderating role of organizational identification
260			_aManagement and Labour Studies
300			_a46(4), Nov, 2021: p.379-398
520			_aThe purpose of this study is to examine the relationship between employer branding and employee retention. Moreover, this article investigates the moderating effect exerted by organizational identification in the relationship between employer branding and employee retention. The research is cross-sectional with the data gathered from Indian IT employees through a self-administered questionnaire. The data were analysed using regression and PROCESS Macro. The findings provide empirical insights on how employer branding helps in transferring to retaining employees. Also, the moderation analysis highlights the importance of organizational identification in ensuring employees’ long-term association with an organization. The results explicate the criticality of a positive identity in strengthening the effect of employer branding on employee retention. Despite numerous studies, the literature lags in understanding the role of organizational identification as a catalyst in the relationship between employer branding and employee retention. – Reproduced
650			_aEmployee retention, Employer branding, Organizational identification, India, IT industry, Moderator _930435
773			_aManagement and Labour Studies
906			_aEMPLOYEMENT
942			_cAR