| 000 | 00545nam a22001457a 4500 | ||
|---|---|---|---|
| 999 |
_c519562 _d519562 |
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| 008 | 220317b ||||| |||| 00| 0 eng d | ||
| 100 |
_aParsad, C., Prashar, S. and Sahay, V.S. _932519 |
||
| 245 | _aTata nano: Case of repositioning | ||
| 260 | _aVikalpa: The Journal for Decision Makers | ||
| 300 | _a46(3), Jul-Sep, 2021: p.177-187 | ||
| 650 |
_aTata nano, Product failure, Repositioning strategy, Targeting, Positioning _930698 |
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| 773 | _aVikalpa: The Journal for Decision Makers | ||
| 906 | _aINDUSTRIAL DEVELOPMENT | ||
| 942 | _cAR | ||