000			01177nam a22001577a 4500
999			_c519670 _d519670
008			220411b ||||| |||| 00| 0 eng d
100			_aAnand, Mridula _932675
245			_aThe digital challenges of classical Indian arts
260			_aIIPA Digest
300			_a3(1), Jan-Mar, 2021: p.32-35
520			_aClassical Indian dance forms have existed and evolved over centuries facing each challenge to its very existence and structure. Dance is referred to as “Drishya-kavya” or visual poetry by the Natyashastra, an ancient treatise on the performing arts of India. But classical artists are often unrecognised entrepreneurs. Their art includes an initial funding crunch, location hunting, effective marketing and possible scale-up. While recognition continues to be their primary dream, creating a successful ‘business’ is often an elusive dream. And the year 2020-21 shut more doors for these entrepreneurs. With no other option but to go online, artists face innumerable obstacles due to the very nature of the art form. – Reproduced
650			_aClassical Indian arts, Arts, Indian arts _932676
773			_aIIPA Digest
906			_aARTS
942			_cAR