| 000 | 00593nam a22001457a 4500 | ||
|---|---|---|---|
| 999 |
_c519796 _d519796 |
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| 008 | 220509b ||||| |||| 00| 0 eng d | ||
| 100 |
_aGupta, Peeyush et al _933063 |
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| 245 | _aPursuing digital marketing and sales transformation in an emerging market: Lessons from India’s tata steel | ||
| 260 | _aVikalpa: The Journal for Decision Makers | ||
| 300 | _a46(4), Oct-Dec, 2021: p.197-208 | ||
| 650 |
_aDigital marketing, Digital transformation, Tata steel, Agile principles. _930994 |
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| 773 | _aVikalpa: The Journal for Decision Makers | ||
| 906 | _aDIGITAL MARKETING | ||
| 942 | _cAR | ||