000			00808nam a22001457a 4500
999			_c520149 _d520149
008			220704b ||||| |||| 00| 0 eng d
100			_aSengupta, Anindya _931834
245			_aSwadeshi entrepreneurship
260			_aYojana
300			_a66(1), Jan, 2022: p.23-27
520			_aEmergence of Mahatma Gandhi with his credo of non-violence and the idea of trusteeship found deep resonance with the Indian business elite. With rising nationalism, there was a definite change in consumer culture too. Irrespective of whether they were actively participating in political movements or not, people wanted to use India-made/local products as a badge of their patriotism. This also led to the emergence of a Swadeshi retail network. – Reproduced
773			_aYojana
906			_aSWADESHI
942			_cAR