000			01534nam a22001457a 4500
999			_c520283 _d520283
008			220906b ||||| |||| 00| 0 eng d
100			_aBelle, Nicola and Cantarelli, Paola _933859
245			_aNudging public employees through descriptive social norms in healthcare organizations
260			_aPublic Administration Review
300			_a81(4), Jul-Aug, 2021: p.589-598
520			_aWe draw on the focus theory of normative conduct and nudge theory to experimentally test the effect of descriptive social norms on desired behaviors that public employees may engage in at suboptimal levels, namely, vaccination and help-seeking. Through a series of framed randomized controlled trials with 19,984 public healthcare professionals, we demonstrate that descriptive norms—doing what the majority of others do—trigger conformity. Specifically, employees are more likely to get a flu shot and advocate vaccination when knowing that the majority of their colleagues get vaccinated against the seasonal influenza compared to when most colleagues do not. Similarly, the probability of making help requests on the job is noticeably higher when asking colleagues for advice is the norm rather than not. We discuss the theoretical and practical implications of these experiments for scholars and policy makers interested in predictably altering high-stakes behaviors among public employees through low-powered incentives. – Reproduced
773			_aPublic Administration Review
906			_aPUBLIC ADMINISTRATION
942			_cAR