000			01452nam a22001577a 4500
999			_c520647 _d520647
008			220928b ||||| |||| 00| 0 eng d
100			_aTripathi, Rakhi _934682
245			_aWeb analytics for higher education institution websites in India: Need of the hour
260			_aAbhigyan: Management Journal from Fore
300			_a40(1), Apr-Jun, 2022: p.23-33
520			_aTop ranking higher education institutions in India have a cent percent digital presence in maintaining their website. On the maturity stage model, these websites are present at all stages, mainly on interaction and transaction levels (Tripathi, 2018). With a rise in online communication, it is crucial to analyse its performance through web analytics. This paper attempts to identify the key performance indicators for websites of higher education institutions in India and suggest specific web analytic tools for each stage of the maturity model. This study uses data from the author(s) published study where content analysis has been used for the front end. A conceptual framework has been developed for higher education institutions where web analytics is applied to each stage of the maturity model. – Reproduced
650			_aHigher education, Maturity models, Information, Interaction, Transaction, Integration, Web analytics, Key performance indicators. _933491
773			_aAbhigyan: Management Journal from Fore
906			_aHIGHER EDUCATION
942			_cAR