000			01760nam a22001577a 4500
999			_c521113 _d521113
008			221215b ||||| |||| 00| 0 eng d
100			_aHidrobo, Melissa _936250
245			_aPaying for digital information: Assessing farmers’ willingness to pay for a digital agriculture and nutrition service in Ghana
260			_aEconomic Development and Cultural Change
300			_a70(4), Jul, 2022: p.1367-1402
520			_aWith the widespread growth of mobile phone coverage and adoption over the past decade, there has been considerable enthusiasm over the potential for information and communication technologies (ICTs) to provide a low-cost approach for farmers to overcome information constraints in agricultural initiatives. The commercial viability of ICTs relies on effective demand for these services. This paper assesses farmers’ willingness to pay (WTP) for a digital platform that provides nutrition-sensitive agricultural information in Ghana. Using the Becker-DeGroot-Marschak method to elicit WTP, we randomly vary the framing of the marketing for the service as well as the gender of the person targeted. We find that farmers are highly price sensitive, but most are willing to pay a low monthly price for the service. A nutrition-focused marketing message leads to higher WTP than an agriculture-only message, and women have substantially lower WTP than men, with the latter difference driven by lower WTP for the service among women who report access to alternative sources of nutrition, health, and agriculture information. – Reproduced
650			_aDigital information, Farmers, Digital agriculture and nutrition service, Ghana _936251
773			_aEconomic Development and Cultural Change
906			_aAGRICULTURE
942			_cAR