000			01667nam a22001577a 4500
999			_c521642 _d521642
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100			_aLappas, G., Triantafillieou, A. and Kani, A. _937358
245			_aHarnessing the power of dialogue: Examining the impact of Facebook content on citizens’ engagement
260			_aLocal Government Studies
300			_a48(1), Feb, 2022: p.87-106
520			_aThe present study sheds light on the under-researched relationship between social media content and citizens’ engagement, as well as the impact of dialogic communication on citizens’ engagement. To this end, Facebook content of the five largest Greek municipalities was examined. A six-dimensional typology of social media content posted by local governments on Facebook was proposed. The results suggest that dialogic posts and posts that trigger offline participatory activities exerted significant influence on all forms of citizens’ online engagement. It is recommended that social media managers of local governments in Greece, as well as other countries with similar public administration styles and social media usage patterns, create dialogic loops with their citizenry by addressing users’ questions and concerns through Facebook posts. Moreover, they could publish rich media content on Facebook in the form of videos and posts that mobilise citizens to participate in various offline activities (e.g., events, council meetings). – Reproduced
650			_aLocal governments, Social media, Dialogic communication, Citizens engagement, Content type. _935711
773			_aLocal Government Studies
906			_aSOCIAL MEDIA
942			_cAR