000			01652nam a22001577a 4500
999			_c521926 _d521926
008			230303b ||||| |||| 00| 0 eng d
100			_aParvathy P. R. and Satheesh, E. K. _938180
245			_aImpact of RISC biases among equity shareholders: Evidence from Indian investors
260			_aThe Indian Journal of Economics
300			_a101(403 pt. 4), Apr, 2021: p.633-647
520			_aToday irrationality and behavioural emotions are on its way to strike off the myths of rational theories of finance of the late twentieth century. Behavioural finance is thus on its way of emergence. Behavioural finance deals with the behavioural aspects of normal man for which evidence from psychology and sociology is incorporated with finance. Behavioural biases emerges out of the cognitive and emotional factors that occurs within a human. The main aim of the study is to measure the impact of the RISC (Representativeness Bias, Illusion of Control Bias, Selfattribution bias and Cognitive Dissonance Bias) biases on the investment decision making and performance of retail equity investors in India. The result of the study reveals that cognitive dissonance bias have high impact on the decision making of the equity investors in India. It is also ascertained that with respect to the confidence to predict the future, investors with post graduate qualification tend to be more biased when compared to graduates and professional investors. – Reproduced
650			_aBehavioural biases, Behavioural finance, Cognitive biases, Irrationality, RISC. _936340
773			_aThe Indian Journal of Economics
906			_aBEHAVIOURAL BIASES
942			_cAR