000			01088nam a22001457a 4500
999			_c522874 _d522874
008			230609b ||||| |||| 00| 0 eng d
100			_aSamek, Anya and Longfield, Chuck _941690
245			_aDo thank-you calls increase charitable giving? Expert forecasts and field experimental evidence
260			_aAmerican Economic Journal: Applied Economics
300			_a15(2), Apr, 2023: p.103-124
520			_aCalling to thank donors is considered a key fundraising strategy in the charitable giving industry. Yet the effectiveness of thank-you calls remains untested. We conduct field experiments with public television stations and a national nonprofit in which 500,000 new donors were randomized to receive a thank-you call or not. Fundraising professionals predicted that the calls—which followed standard practices in the industry—would increase donor retention by 80 percent. In stark contrast, we found a precisely estimated null effect of calls on donor retention.- Reproduced
773			_aAmerican Economic Journal: Applied Economics
906			_aCHARITY
942			_cAR