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100			_aAnjali, A. and Abraham, Bijith George _942114
245			_aSouth Asian Journal of Socio-Political Studies
260			_aRenaissance of Kirana stores during the pandemic: A perspective from the consumer shopping experiences in Kerala
300			_a23(2), Jan-Jun, 2023: p.119-127
520			_aThe pandemic COVID 19 has come as life changer for everyone worldwide. One such change is that of people’s outlook on life and living, especially consumer behaviour towards shopping preferences. With the restrictions, the choice of most modern shopping centers was seen last on consumers list. This paper attempts to expose the rebirth tactics adopted by traditional Kirana Stores from the demand-based perspective of consumers during the pandemic phase. Altogether300 responses were gathered from different regions of Kerala to capture the change in consumer perception towards shopping preferences and understand the re-emergence of the Kirana stores. Factor analysis and logistic regression model was used to identify the pertinent factors favouring the shopping preference. The service offered by the Kirana stores as part of revival strategy is reflected in their adaptability, quality, safety, digitalization, quick delivery, personalized services, and tie-up with online delivery partners helped them regain the customers’ faith.- Reproduced
773			_aSouth Asian Journal of Socio-Political Studies
906			_aCONSUMERS
942			_cAR