000			01142nam a22001457a 4500
999			_c523365 _d523365
008			230811b ||||| |||| 00| 0 eng d
100			_aAnderson, Simon P. and Peitz, Martin _942976
245			_aAd clutter, time use, and media diversity
260			_aAmerican Economic Journal: Microeconomics
300			_a15(2), May, 2023: p.227-270
520			_aWe introduce advertising congestion along with a time use model of consumer choice among media. Both consumers and advertisers multihome. Higher equilibrium advertising levels ensue on less popular media platforms because platforms treat consumer attention as a common property resource: smaller platforms internalize less of the congestion from advertising and so advertise more. Platform entry raises the ad nuisance price to consumers and diminishes the quality of the consumption experience on all platforms. For consumer welfare this price effect of entry dominates the positive effect of more variety in some settings; thus, consumers will then be worse off after entry.- Reproduced
773			_aAmerican Economic Journal: Microeconomics
906			_aCONSUMERS
942			_cAR