000 00752nam a22001457a 4500
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008 230816b ||||| |||| 00| 0 eng d
100 _aAvery, Jill and Greenwald, Rachel
_943156
245 _aA new approach to building your personal brand: How to communicate your value to the world
260 _aHarvard Business Review
300 _a101(3), May-Jun, 2023: p.147-151
520 _aFor better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing yourself.- Reproduced
773 _aHarvard Business Review
906 _aMARKETING
942 _cAR