000 01086nam a22001457a 4500
999 _c523815
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100 _aSenthil, V. and Ramsamy, S.
_944041
245 _aOnline shopping awareness of grocery consumers of coastal Tamil Nadu
260 _aThird Concept
300 _a37(438), Aug, 2023: p.41-44
520 _aWe evaluated the awareness level of online shopping in different socio-demographic categories of consumers in three coastal districts of Tamil Nadu, India viz, Mayiladuthurai, Thruvarur, and Thanjavur districts. Most of respondents were aware of online grocery shopping. The majority of the respondents still didn’t have awareness of the use of smartphones on online grocery marketing. Only awareness of pay TM was noteworthy. Gander, age, locality. Education monthly household income, family size, marital status, occupation, and number of persons employed in the family, influenced the awareness of online shopping. – Reproduced
773 _aThird Concept
906 _aFINANCE - TECHNOLOGICAL INNOVATIONS
942 _cAR