000			01642nam a22001577a 4500
999			_c524318 _d524318
008			231108b ||||| |||| 00| 0 eng d
100			_aPalumbo, Silvio and Edelman, David _945885
245			_aWhat smart companies know about integrating AI: Talent and data are just as important as technology
260			_aHarvard Business Review
300			_a10(4), Jul-Aug, 2023: p.116-125
520			_aAI has the power to gather, analyze, and utilize enormous volumes of individual customer data to achieve precision and scale in personalization. The experiences of Mercury Financial, CVS Health, and Starbucks debunk the prevailing notion that extracting value from AI solutions is a technology-building exercise. That thinking holds companies back from capturing the power of AI. They needn’t build it; they just have to properly integrate it into a particular business context. But AI is probably only about 10% of the secret sauce. The other 90% lies in the combination of data, experimentation, and talent that constantly activates and informs the intelligence behind personalization. Personalization is the goal; it’s what constitutes a company’s strategic brawn. The technology is merely the tool for reaching it. The authors describe what it means to integrate AI tools and what it takes to continually experiment, constantly generate learning, and import fresh data to improve and refine customer journeys.- Reproduced https://hbr.org/2023/07/what-smart-companies-know-about-integrating-ai
650			_aArtificial intelligence _945886
773			_aHarvard Business Review
906			_aCORPORATE GOVERNANCE
942			_cAR