000			01695nam a22001457a 4500
999			_c524380 _d524380
008			231110b ||||| |||| 00| 0 eng d
100			_aCastro, S.V., Bustos, E.O. and Gonzatti, D.S. _945980
245			_aReputation management during a public health crisis: Overcompensating when all else fails
260			_aPublic Administration Review
300			_a83(5), Sep-Oct, 2023: p. 1234-1245
520			_aAlthough reactions to reputational threats have been studied before, there is still an opportunity to understand the dynamics of reputation management facing a crisis. This study seeks to understand how the legal-procedural, moral, performative, and technical dimensions of reputation change during the management of an extended crisis in a public health organization. We explore the communication of the Mexican Health Secretariat by analyzing its press conferences and releases before and during the COVID-19 pandemic. Building on the situational crisis communication theory and considering public interest, we conducted two exploratory examinations based on text-as-data methods to capture reputation-related language. Our analysis suggests that factors influencing reputational threat, such as crisis severity, legitimacy, leaders' individual reputation, and coalition support, may be important for choosing between strategies. We argue that the Secretariat radically changed its reputation management strategy during the pandemic—they first stressed the technical and, as damage rose, the performative dimensions. – Reproduced https://onlinelibrary.wiley.com/doi/10.1111/puar.13638
773			_aPublic Administration Review
906			_aHEALTH SERVICES
942			_cAR