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100 _aIndrapurkar, K., Kapoor, N. and Chaudhary, N.
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245 _aFactors affecting online food purchase decisions of urban consumers
260 _aProductivity
300 _a64(2), Jul-Sep, 2023: p.175-186
520 _aThe Covid-19 pandemic has significantly affected consumer behavior and accelerated the adoption of online food purchasing. Understanding the factors influencing online food purchase decisions of urban consumers in the psot-pandemic ear is crucial for business to adapt to the changing landscape and meet evolving consumer demands. In this regard the study aims to provide insights into the attendees, subjective moms, and perceived behavioral control that influence consumer insertions to email in online food purchasing. The findings reveal that these constructs significantly predict intentions to engage in online food purchase; in addition gender differences were not fund to be significant. – Reproduced
650 _aOnline food purchase, Urban consumers, Covid-19
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773 _aProductivity
906 _aONLINE PURCHASING
942 _cAR