000			00904nam a22001457a 4500
999			_c524559 _d524559
008			231228b ||||| |||| 00| 0 eng d
100			_aKaur, Harveen _947299
245			_aEmpowering rural India: Digital transformation as a sustainability catalyst
260			_aKurukshetra: A Journal on Rural Development
300			_a72(2), Dec, 2023: p.32-37
520			_aThe concept of ‘rural e-commerce’ is district from mainstream e-commerce, providing electronic platforms for rural products. Its purpose is to connect rural areas with urban markets and enhance income levels. The government initiatives like ‘make in India, ‘digital India,’ and ‘skill India’ are geared towards promoting SME growth and facilitating their entry into the e-commerce realm. – Reproduced
773			_aKurukshetra: A Journal on Rural Development
906			_aRURAL DEVELOPMENT - INDIA
942			_cAR