000			01443nam a22001457a 4500
999			_c525762 _d525762
008			240412b ||||| |||| 00| 0 eng d
100			_aKaur Gaganpreet _951683
245			_aImpact of information technology investment on operational performance of MSES in rural areas
260			_aAbhigyan: Management Journal from fore
300			_a41(3), 2023: p. 13-20
520			_aMicro and small enterprises are influenced a lot by the adoption of information technology in terms of performance. So, the prime aim of the study is the adoption of information technology and its effects on the operational performance of micro and small enterprises in rural areas. A sample of 500 respondent firms from Punjab, Haryana and Himachal Pradesh have been collected from the healthcare services and hospitality sector. To reach the target population, judgmental sampling technique has been used. Multiple regression technique has been applied to analyse the results. The study found that the independent variable investment in information technology has a positive impact on the operational performance. So, it is suggested that more and more investments in operational performance enhance entrepreneurial performance, help in survival, and generate profits.- Reproduced https://fore-abhigyan.fsm.ac.in/articles/10.56401/Abhigyan/41.3.2023.13-20
773			_aAbhigyan: Management Journal from fore
906			_aRURAL DEVELOPMENT
942			_cAR