000 00478nam a22001337a 4500
999 _c525763
_d525763
008 240412b ||||| |||| 00| 0 eng d
100 _aChandra, Pramod
_944456
245 _aThe future of purpose-driven branding by David Aaker and Varsha Jain, Wiley, India, 2023. pages: 270, rs. 690/-
260 _aAbhigyan: Management Journal from fore
300 _a41(3), 2023: p. 46-46
773 _aAbhigyan: Management Journal from fore
906 _aBOOK REVIEW
942 _cAR