000			02063nam a22001577a 4500
999			_c526213 _d526213
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100			_aMabillard, V., Zumofen, R. and Pasquier, M. _952405
245			_aLocal governments’ communication on social media platforms: Refining and assessing patterns of adoption in Belgium
260			_aInternational Review of Administrative Sciences
300			_a90(1), Mar, 2024: p.65-81
520			_aThis article relies on the literature on technology adoption and empirical studies on social media adoption in the public sector to analyze the case of Belgian municipalities. Our objective is threefold as we aim to: (a) provide a new approach to assess the adoption of social media platforms by governments, (b) describe the current situation in Belgium through the concept of “active adoption” and (c) determine the main factors that relate to the uptake of Facebook in Belgian municipalities over 10,000 inhabitants. To achieve these objectives, we used software to retrieve quantitative data regarding Facebook adoption and institutionalization. Our results reveal that municipality size, median age and longevity on the platform are positively associated with the adoption of Facebook. In contrast, median income is, surprisingly, negatively associated with several dimensions of active adoption. These findings contribute to the literature on the factors related to social media use. In addition, the new ways of uncovering social media adoption and institutionalization patterns provide a solid conceptual approach for future research. For practitioners, our study provides municipalities with a better assessment framework and offers them a new model to evaluate social media adoption, underlining the fundamental difference between registration and “active adoption”.- Reproduced https://journals.sagepub.com/doi/abs/10.1177/00208523221133229
650			_aSocial media platforms _952406
773			_aInternational Review of Administrative Sciences
906			_aLOCAL GOVERNMENT
942			_cAR