000			01714nam a22001577a 4500
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100			_aThakur, S., Sharma, N. and Kumar Kar, A.K. _955950
245			_aHow does CSR orientation of CEOS associate with financial performance and online reputation: A longitudinal analysis
260			_aJournal of Human Values
300			_a 30(2), May, 2024: p.134-149
520			_aThis study aims to explore how CSR-related messages posted by CEOs on social media are beneficial in fostering social capital, which in turn impacts the FP and online reputation of the firm. The study also examines whether there is any difference in FP due to sharing of CSR-related messages by CEOs before and during the pandemic. Hierarchical regression is used to examine the influence of CEOs CSR related tweets on FP and online reputation. The study reveals that by posting CSR-related messages on Twitter, CEOs can build social capital available on social media, which leads to better FP and online reputation. Findings also indicate that there is no statistically significant difference in FP and online reputation of the firm due to sharing of CSR-related messages by CEOs before and during the pandemic. Our research makes a significant addition to the empirical studies of CSR, social media and social capital theory.- Reproduced https://journals.sagepub.com/doi/full/10.1177/09716858231209642
650			_aCSR, CEO communication, Social media, Twitter, Social capital, Financial performance, Online reputation, Pandemic impact, Hierarchical regression, CSR messaging _955951
773			_aJournal of Human Values
906			_aCORPORATE SOCIAL RESPONSIBILITY
942			_cAR