| 000 | 01726nam a22001577a 4500 | ||
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| 999 |
_c527129 _d527129 |
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| 008 | 240805b ||||| |||| 00| 0 eng d | ||
| 100 |
_aChen, Luming, Yi, Lisa Xuejie and Yu,Chuan _956340 |
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| 245 | _aThe welfare effects of vertical integration in china's movie industry | ||
| 260 | _aAmerican Economic Journal: Microeconomics | ||
| 300 | _a16(2). May, 2024: p.204-235 | ||
| 520 | _aThis paper investigates the welfare effects of vertical integration in China's movie industry. We leverage data covering all theaters and 423 popular movies in China during 2014–2018. We find no evidence of integrated movies being foreclosed to rival theaters. Integrated theaters show movies for longer, allocate more screenings, and charge lower prices. We estimate a model of consumers' demand and theaters' screening decisions. Integrated theaters internalize a substantial fraction of their upstream companies' profits. Vertical integration mitigates distortions from revenue-sharing contracts and steers demand favoring integrated movies. Overall, vertical integration increases consumer surplus with considerable heterogeneity across markets.- Reproduced https://www.aeaweb.org/articles?id=10.1257/mic.20210320 | ||
| 650 |
_aVertical integration, Movie industry, Theater performance, Screening allocation, Consumer demand, Revenue-sharing contracts, Foreclosure effects, Price strategy, Integrated theaters, Upstream profits, Demand steering, Welfare analysis, Consumer surplus, Market heterogeneity, Industry structure, Chinese cinema, Economic modeling, Contract distortion, Media economics, Integration effect _956341 |
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| 773 | _aAmerican Economic Journal: Microeconomics | ||
| 906 | _aMASS MEDIA | ||
| 942 | _cAR | ||