000			01668nam a22001577a 4500
999			_c527637 _d527637
008			240911b ||||| |||| 00| 0 eng d
100			_aDas, S.K., Borah, A.C. and Mallick, S. _958125
245			_aPlaying cricket: India’s soft power, nation branding and future prospects
260			_aIndia Quarterly: A Journal of International Affairs
300			_a80(2), Jun, 2024: p.269-282
520			_aThe growing interdependence among nations, the advancement of science and technology and the impact of globalisation have made it less useful for nations to rely predominantly on hard power to pursue their foreign policies’ goals. In the contemporary era, nations have shifted their attention to soft power as an alternative policy to maximise gains from other countries. Although the exercise of hard power is still relevant in international relations, soft power has become a less destructive option. For instance, sports has proved its power as a tool of diplomacy at different times. In India, cricket has moved from its status as a mere sport to a powerful instrument of diplomacy. In this article, the authors analyse the value of sports in general and cricket in particular as an instrument of public diplomacy, its capacity for nation branding, and the future prospects of cricket in pursuing India’s foreign policy goals.- Reproduced https://journals.sagepub.com/doi/full/10.1177/09749284241241600
650			_aIndia, soft, Power, Public diplomacy, Cricket, Diplomacy, National branding, International relations, Foreign policy. _947585
773			_aIndia Quarterly: A Journal of International Affairs
906			_aDIPLOMACY
942			_cAR