000			02801nam a22001577a 4500
999			_c527720 _d527720
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100			_aNielsen, J.A., Elmholdt, K.T. and Noesgaard, M.S. _958220
245			_aLeading digital transformation: A narrative perspective
260			_aPublic Administration Review
300			_a84(4), Jul-Aug, 2024: p.589-603
520			_aThis article examines the evolving role of change communication in digital transformation, addressing a gap in existing literature that largely situates communication at the early stages of change. Based on a four-year study of a digital transformation initiative in a local government health care department, the research adopts a narrative perspective to analyze how public managers continuously shape frontline workers’ expectations. The study identifies three narrative types—aspirational, setback, and persistence—that serve as communicative resources for managing hopes, delays, and emerging concerns throughout the transformation process. By detailing how managers produce, navigate, and adapt narratives, the article contributes to scholarship on leading digital transformation in the public sector, offering insights into the dynamic nature of communication as a tool for sustaining engagement and resilience.. Change communication is a critical dimension for leading digital transformation. Existing literature predominantly theorizes change communication as part of the earliest stages of the transformation, but how it evolves over time to remain relevant in this context is understudied. We address this shortcoming through a four-year study of a digital transformation initiative in a local government's health care department. Drawing on a narrative perspective, we offer a processual account and describe the ongoing communicative work of public managers as they attempt to shape frontline workers' expectations of digital transformation. We theorize three narrative types—aspirational, setback, and persistence—that work as communicative resources in dealing with hopes, delays, and emerging concerns. Our article contributes to the literature on leading digital transformation in the public sector by providing a narrative perspective that details how managers produce narratives, navigate existing ones, and tailor them to emerging concerns.- Reproduced https://onlinelibrary.wiley.com/doi/10.1111/puar.13721
650			_aChange Communication, Digital Transformation, Public Sector, Health Care Department, Narrative Perspective, Aspirational Narratives, Setback Narratives, Persistence Narratives, Frontline Workers, Processual Account, Managerial Communication, Organizational Change _958221
773			_aPublic Administration Review
906			_aORGANISATIONAL CHANGE
942			_cAR