000			01940nam a22001577a 4500
999			_c527906 _d527906
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100			_aLalitha, N. _959080
245			_aOne district one product in agriculture: A strategy for rural transformation
260			_aThe Administrator: Journal of LBSNAA
300			_a63(1), Jan, 2024: p.1019-115
520			_aThis article examines the One District One Product (ODOP) initiative in agriculture as a transformative strategy for rural development in India. It highlights how ODOP leverages regional specialization by promoting unique agricultural products from each district, thereby enhancing value addition, market access, and employment opportunities. The study explores the policy framework supporting ODOP, its potential to strengthen rural economies, and its role in integrating local producers into national and global value chains. By situating ODOP within broader debates on rural transformation and sustainable growth, the paper underscores its importance in fostering inclusive development, reducing regional disparities, and empowering rural communities. Migration, particularly of the rural youth, often leads to decline in rural activities like agriculture and traditional artisanal occupation which has long learn implication on food security, cultural heart age and identity and decline in the quality of nature. To combat the adverse impact of the lockdown during Covid 19, they government lunched the Atma Niribhar Abhiyan program, that had three components of make in India, vocal for local and districts as economic hubs. – Reproduced
650			_aEconomics, Agriculture, One District One Product, Rural Transformation, Policy Strategy, India, Value Addition, Market Access, Rural Development, Employment Generation, Sustainable Growth, Regional Specialization _959081
773			_aThe Administrator: Journal of LBSNAA
906			_aAGRICULTURE
942			_cAR