000			01928nam a22001577a 4500
999			_c528254 _d528254
008			241125b ||||| |||| 00| 0 eng d
100			_aFaruque, Saddam and Guha, Pradyut _959597
245			_aDeterminants of marketing channel choice among handloom micro-entrepreneurs: Evidence from rural Assam, India
260			_aInternational Journal of Rural Management
300			_a20(2), Aug, 2024: p.171-191
520			_aUsing primary data collected from 230 handloom micro-entrepreneurs of rural Assam, present study made an attempt to understand the marketing efficiency across different marketing channels of handloom products, and identify the factors determining handloom micro-entrepreneurs’ decision to select a marketing channel. Marketing efficiency was examined using standardised indices. A multinomial logistic regression model was estimated for identifying the factors determining marketing channel choice decision of handloom micro-entrepreneurs. Analysis of data reveals that though the retailer channel was economically most efficient among the three identified marketing channels in the study area, majority of handloom micro-entrepreneurs have chosen the least efficient channel of travelling traders for selling their produce. Using travelling traders as reference category, the results of regression estimate suggest that education of the entrepreneurs, firm size, access to market information, collective action through weavers’ groups, access to credits, and transaction cost-related factors significantly influenced the decision of handloom micro-entrepreneurs in the choice of marketing channels.- Reproduced https://journals.sagepub.com/doi/full/10.1177/09730052231185412
650			_aInformal sector, Supply chain, Rural non-farm, Decision-making, Multinomial logit, Model. _949038
773			_aInternational Journal of Rural Management
906			_aHANDLOOM INDUSTRY
942			_cAR