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100			_auch, Madeleine _949321
245			_aGillian Tett. Anthro-Vision: A new way to see in business and life
260			_aAdministrative Science Quarterly
300			_a69(3),Sep, 2024: p.NP56-NP58
520			_a“The least questioned assumptions are often the most questionable.” This powerful quote by the nineteenth-century eminent surgeon, neurologist, and anthropologist Paul Broca is paradigmatic of what Gillian Tett has set out to do in this thought-provoking book. Tett’s ambitious endeavor is to bring anthropology to the world of practice. She is doing so by tackling deep-seated assumptions in business and policy through a powerful grand tour of bankers in the high towers of London, politicians on Capitol Hill, marital rituals in Tajikistan, and Mars chocolate bars. Tett challenges readers to abandon tunnel vision and to adopt “anthro-vision,” which she defines as a method that uses anthropology to explain human behavior in business and in life. The idea of anthro-vision offers a rich, provocative framework for how anthropological approaches can help practitioners and academics understand today’s most pressing issues. This book couldn’t be timelier in a world that appears to tilt toward heavy reliance on quantifiable numerical code being used to build the foundations of artificial intelligence (AI) and machine learning, and in which elite universities are beginning to educate future workforces on AI without knowing the demand and work requirements that might exist. Tett makes a strong case for the need to qualitatively understand and observe who people are, what they do, and what they care about, so we can study problems of the twenty-first century and expand our vision by filling in old “blind spots” (p. xiv).- Reproduced https://journals.sagepub.com/doi/full/10.1177/00018392241242438
773			_aAdministrative Science Quarterly
906			_aBOOK REVIEW
942			_cAR