000			01495nam a22001337a 4500
999			_c528455 _d528455
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100			_aBarney, Jay B. and Reeves, Martin _949352
245			_a AI won’t give you a new sustainable advantage: But using it may amplify the ones you already have.
260			_aHarvard Business Review
300			_a102(5), Sep-Oct, 2024: p.72-79
520			_aGenerative artificial intelligence (gen AI) has the potential to radically alter how business is conducted, and there’s no doubt that it will create a lot of value. Companies have used it to identify entirely new product opportunities and business models; to automate routine decisions, freeing humans to focus on decisions that involve ethical trade-offs, empathy, or imagination; to deliver customized professional services formerly available only to the wealthy; and to develop and communicate product and other recommendations to customers faster, more cheaply, and more informatively than was possible with human-driven processes. But, the authors ask, will companies be able to leverage gen AI to build a competitive advantage? The answer, they argue in this article, is no—unless you already have a competitive advantage that rivals cannot replicate using AI. Then the technology may serve to amplify the value you derive from that advantage.- Reproduced https://hbr.org/2024/09/ai-wont-give-you-a-new-sustainable-advantage
773			_aHarvard Business Review
942			_cAR