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100			_aKriti _949381
245			_aInformation technology as a tool of India’s soft powerv
260			_aWorld Affairs: The Journal of International Issues
300			_a28(3), Apr-Jun, 2024: p.136-151
520			_aIndia’s growing Information Technology (IT) sector has emerged as a formidable soft power source, projecting the nation’s capabilities on the global stage. With a robust ecosystem comprising world-class talent, innovative startups, and established tech giants, India has cemented its position as a powerhouse in IT services, software development, and digital solutions. Kriti points out that, India’s IT expertise has played a pivotal role in driving digital transformation worldwide, empowering businesses, governments, and individuals alike. India leverages its IT prowess to foster diplomatic relations, promote cultural exchange, and enhance its global standing. Furthermore, Indian IT professionals, renowned for their skills and adaptability, serve as cultural ambassadors, fostering crossborder collaborations and enriching global innovation ecosystems. Nowadays, India has successfully demonstrated its capabilities through Flipkart, Smartbox, Ola, OYO, and virtual influencers, which represent the technical expertise of Indian soft power to the world.- Reproduced https://www.worldaffairsjournal.com/content.php
773			_aWorld Affairs: The Journal of International Issues
942			_cAR