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100			_aBanerjee, Tanushri and Soni, Samridhi _949609
245			_aValue creed: Emerging technology and digitalization initiatives create post-pandemic joyous workplace
260			_aEmerging Economics Case Journal
300			_a 6(2), Dec, 2024: p.91-99
520			_aIn March 2020, Nitesh Raj, the Co-Founder and Managing Director of Value Creed, was keenly observing the changes around the world due to the COVID-19 pandemic. Small to mid-size companies such as Value Creed, with specialized offerings, faced a harder time retaining their employees and often lost them to bigger multinational companies. Value Creed’s core expertise lies in Information Technology Consulting, focusing on the energy trading and risk management)/commodity trading and risk management industry. During this tough period, Nitesh aimed to overcome challenges and achieve a future-ready workplace with low employee turnover, high retention and satisfaction. This case is in two parts: Part A describes the Dilemma of Nitesh Raj and Part B describes how emerging technology and digitalization initiatives have supported innovative HR strategic initiatives for introducing technology-driven employee welfare programmes focusing on managing the uncertainty after the COVID-19 pandemic, thus creating a workplace of joy.- Reproduced https://journals.sagepub.com/doi/full/10.1177/25166042241242535
650			_aEmerging technology, Digitization, Digitalization, Human resource (HR), Workplace of joy, Employees engagement, Employee satisfaction, Rotation. _949610
773			_aEmerging Economics Case Journal
942			_cAR