000			01966nam a22001457a 4500
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100			_aSarangi,Tapas Kumar Chandra, Samanta and Nayak,Smita _950335
245			_a Determinants of voters' party preference in India: A decadal study of general elections (2009-2019)
260			_aSouth Asian Journal of Socio-Political Studies
300			_a25(1), Jul-Dec, 2024: p.54-62
520			_aHow do voters choose political parties in elections has always been a matter of interest. The purpose of this paper is to review various studies on voting behaviour in India since 2009 to find out the factors determining party choice in the Indian Lok Sabha elections. The research paper divided the factors into the following categories: (1) social demographics (caste, class, religion, gender, locality, education, age), (2) ideology, (3) party identification, (4) issues, (5) leadership, (6) economic evaluations, (7) welfare benefits, (8) party organization & campaign strategy, (9) media, and (10) regional & local factors. The impact of factors varies from elections to elections. In the past, voters were swayed away by caste considerations and selective clientelist benefits; in recent years, ideology, leaders, campaign issues, and universal welfare benefits have influenced the voters in India. The consolidation of Hindus, the structural change in Indian society, the rightward shift in ideological middle ground, the aggressive campaign strategy, and, above all, the leadership of Narendra Modi have led to the electoral domination of the Bharatiya Janata Party (BJP) since the 2014 Lok Sabha election, signalling the emergence of a second dominant party system in India.- Reproduced https://www.sajospsglobal.com/current.html
650			_aVoting behavior, Party choice, One party dominance, Ideology, Issues and leaders. _950336
773			_aSouth Asian Journal of Socio-Political Studies
942			_cAR