000			01249pab a2200157 454500
008			180718b2002 xxu||||| |||| 00| 0 eng d
100			_aSorensen, Jesper B.
245			_aThe strength of corporate cutlture and the reliability of firm performance
260			_c2002
300			_ap.70-91.
362			_aMar
520			_aPrevailing research claims that strong corporate cultures improve firm performance by facilitating internal behavioral consistency. This paper addresses an unexamined implication of this argument by analyzing the effect of strong corporate cultures on the variability of firm performance. This relationship depends on how strong cultures affect organizational learning in response to internal and external change. I hypothesize that strong-culture firms excel at incremental change but encounter difficulties in more volatile environments. Results of analyses of a sample of firms from a broad variety of industries show that in relatively stable environments, strong cultural firms have more reliable (less variable) performance. In volatile engironments, however, the reliability benefits of strong cultures disappear. - Reproduced.
650			_aManagement
773			_aAdministrative Science Quarterly
909			_a52927
999			_c52927 _d52927