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_a Darapuri, Sanya _952473 |
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| 245 | _aAutomating domesticity: Indian advertisements and the reconfiguration of masculinity | ||
| 260 | _aEconomic & Political Weekly | ||
| 300 | _a60(6), Feb 8, 2025: p.13-15 | ||
| 520 | _aDomesticity remains a curious space where men still make rare, fleeting appearances, much like visitors in a foreign land. What emerges as a potential agent of change or a seeming “equaliser” in media portrayals of the domestic is technology in the form of sleek machines and smart home devices, with men depicted as “modern” and “tech-savvy” partners who welcome automation. Do such portrayals challenge patriarchal gender norms or do they reinforce them in subtler ways? – Reproduced https://www.epw.in/journal/2025/6/commentary/automating-domesticity.html | ||
| 773 | _aEconomic & Political Weekly | ||
| 942 | _cAR | ||