000 01224nam a22001337a 4500
999 _c530044
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008 250526b ||||| |||| 00| 0 eng d
100 _a Kriti
_953672
245 _aUnderrated potential of soft power: Indian sports and food diplomacy
260 _aWorld Affairs: The Journal of International issues
300 _ac
520 _aIndian sports and cuisine are often considered underrated tools of Indian soft power due to a combination of strategic oversight, cultural fragmentation, and the dominance of other global narratives according to Kriti. India’s foreign policy has focused on economic growth, military strength, and technological advancements, side-lining the cultural potential of sports and food in shaping perceptions. While cricket is hugely popular in most Commonwealth member counties, especially through the Indian Premier League (IPL), it has not been effectively integrated into India’s broader diplomatic strategy. Similarly, Indian cuisine, despite its global appeal, remains fragmented with no unified approach to showcase it internationally.- Reproduced https://www.worldaffairsjournal.com/content.php
773 _aWorld Affairs: The Journal of International issues
942 _cAR