000			01208nam a22001337a 4500
999			_c530067 _d530067
008			250526b ||||| |||| 00| 0 eng d
100			_a Engelbert, Cathy _953711
245			_a The commissioner of the WNBA on transforming the league ahead of a breakout season
260			_aHarvard Business Review
300			_a103(3), May-Jun, 2025: p.35-39
520			_aBy nearly every metric, 2024 was a standout year for the Women’s National Basketball Association (WNBA). As transcendent rookies Caitlin Clark, Angel Reese, and Cameron Brink entered the league, regular-season games drew an average of 1.2 million viewers, up 170% from the previous season, and our All-Star Game brought in an all-time high of 3.4 million, triple that of 2023’s event. We saw the highest arena attendance in 22 years, with every team posting at least double-digit year-on-year growth. And we set records for social media engagement (with more than 2 billion views across platforms), merchandise sales (up 600%), and media and sponsor revenues.- Reproduced https://hbr.org/2025/05/the-commissioner-of-the-wnba-on-transforming-the-league-ahead-of-a-breakout-season
773			_aHarvard Business Review
942			_cAR