000			01099nam a22001337a 4500
999			_c530073 _d530073
008			250526b ||||| |||| 00| 0 eng d
100			_aKorst, Jeremy Puntoni, Stefano and Toubia, Olivier _953717
245			_aHow gen AI is transforming market research: A guide to the most promising opportunities
260			_aHarvard Business Review
300			_a103(3), May-Jun, 2025: p.90-99
520			_aAmong all the managerial functions, marketing is likely to be the one that’s most disrupted by generative AI. Recognizing the technology’s potential, academics and practitioners alike have been investigating new ways to apply it to customer service and content creation for some time now, but recently the business world has started paying attention to the impact it could have on other marketing activities. The most exciting of these is market research, the processes by which firms gather data and generate insights about customers and competitors.- Reproduced https://hbr.org/2025/05/how-gen-ai-is-transforming-market-research
773			_aHarvard Business Review
942			_cAR