000			01401nam a22001457a 4500
999			_c530316 _d530316
008			250605b ||||| |||| 00| 0 eng d
100			_aKaur, Amarjeet and Kapoor, Ishan _954100
245			_aProTec publishing co: Is print media dying in Finland?
260			_aBharat Journal of Case Studies
300			_a1(1), Jun, 2025: p.35-44
520			_aProTec Publishing Co, working in the media industry was established in the year 2012 which turned into a unicorn in a very short span of time. Company produces a journal and a magazine with internal product reference codes PJL140 and PMG120 respectively. The case helps analysing variable and fixed costs with reference to the cost structure of a product. It also helps in developing an understanding that how does cost structure contributes to the profitability of a firm. Ms. Maria, the protagonist of the case struggles to understand the real cause of declining sales as both internal and external factors were seemingly prominent. Was she unable to look at the bigger picture of new trends in consuming media?-Reproduced https://www.printspublications.com/journal/bharat-journal-of-case-studies?srsltid=AfmBOop6phiefUXFaURs-9pKOJLgmCGkdkCIvJnxwMI4vLs1ybd9M8Bh
650			_aCost structure, Machine hours, Production runs, Print media, Digital media, Lease or buy decisions. _954101
773			_aBharat Journal of Case Studies
942			_cAR