000			01616nam a22001457a 4500
999			_c530761 _d530761
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100			_aChaudhuri, Himadri Roy _955067
245			_aAre brothels markets? Situating consumer research at the nexus of the essential, the embarrassing and the exception: A viewpoint from sociological traditions
260			_aManagement and Labour Studies
300			_a50(1), Feb, 2025: p.129-134
520			_aThis essay critiques the trend in consumer research that deliberately excludes subjects considered exceptional. Drawing from multiple traditions in sociological literature, we analyse the interaction of factors that create persistent paradoxes in social imaginaries - paradoxes that have also impacted the academic community. While the majority of scholarly publications tend to take a reductionist view of consumer concerns, the vulnerabilities faced by queer groups and sex workers are largely ignored, with sex workers being pushed to the absolute margins. The relentless pursuit of tokenism, quantified by novel contributions or citations, has further marginalized invisible narratives of hope and resilience. The article advocates for a more inclusive approach in the development of new areas of consumer research, particularly in the domains of macro marketing, public policy, and transformational consumer research.- Reproduced https://journals.sagepub.com/doi/full/10.1177/0258042X241298038
650			_aScholarly denial, Exceptionalism, Worth, Tokenism, Apria, Imaginaries, Resilience. _955068
773			_aManagement and Labour Studies
942			_cAR