000			01528nam a22001457a 4500
999			_c530763 _d530763
008			250714b ||||| |||| 00| 0 eng d
100			_aParveen, Afsa and Chaudhary, Rashmi _955081
245			_aDo attitude and subjective norm mediate the relationship between social media e-wom and green purchase intention? An empirical investigation using PLS-SEM
260			_aVikalpa: The Journal for Decision Makers
300			_a50(1), Jan-Mar, 2025: p.37-50
520			_aThe existing research examines the impact of social media electronic word-of-mouth(e-WOM) adoption on green purchase intention and investigates the mediation effect of attitude and subjective norm between e-WOM adoption and green purchase intention. The theory of reasoned action and the information adoption model has been combined to study this. Data was collected from 228 respondents and analysed through partial least squares structural equation modelling (PLS-SEM). Results revealed partial mediation of green purchase attitude and subjective norm exists in the relationship between e-WOM adoption and green purchase intentions. The research focuses on green purchase intention therefore, it benefits the environment and marketers of green cosmetics.- Reproduced https://journals.sagepub.com/doi/full/10.1177/02560909241297015
650			_aInformation adoption model, Partial least square-structural equation modeling, Social media-e-Wom, theory of reasoned action. _955082
773			_aVikalpa: The Journal for Decision Makers
942			_cAR