000 01403nam a22001337a 4500
999 _c531303
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100 _aMahaur, Deepak
_956055
245 _ae-Commerce & consumer rights: Navigating protection in India’s digital marketplace
260 _aProductivity
300 _a66(1), Apr-Jun, 2025: p.86-94
520 _aThis study explores consumer protection in India’s e-commerce sector, focusing on the effectiveness of regulations like the Consumer Protection (E-Commerce) Rules, 2020. Despite the regulatory advancements, findings reveal significant gaps in enforcement and consumer awareness, leading to persistent issues such as fraud, delayed deliveries, and unsatisfactory grievance resolution. Consumer awareness remains low, and many face difficulties navigating redressal systems. This research evaluates the impact of existing laws on addressing these concerns, explores the role of consumer education in fostering trust, and investigates challenges in using grievance mechanisms. Based on these insights, the study proposes recommendations to enhance regulatory frameworks and address emerging issues like S-commerce.- Reproduced https://www.printspublications.com/journal/productivity--a-quarterly-journal-of-the-national-productivity-council?srsltid=AfmBOoqcxgAGRlgi-LbGwhqIvkmx-k330jNolpC-JZ8Ol2BVDZjVDg6L
773 _aProductivity
942 _cAR