000 00778nam a22001337a 4500
999 _c531476
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100 _aSingh, Y.K.
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245 _aIEC and behavior change
260 _aYojana: A Development Monthly Since 1957
300 _a69(9), Sep, 2025: p.50-53
520 _aFrom community led efforts in Swachh Bharat mission SBM-G phase I to people centric messaging under Jal Jeevan mission and the sustainability focus of SBM-G Phase-II, communication has acted as the invisible infrastructure sustaining the change. India’s Wash revolution demonstrates that while infrastructure is essential, lasting change beings with informed and inspired people. – Reproduced
773 _aYojana: A Development Monthly Since 1957
942 _cAR