000			01296nam a22001457a 4500
999			_c531870 _d531870
008			251106b ||||| |||| 00| 0 eng d
100			_aKim, Long Jindabot, Teerasak Yeo, Sook Fern and Wichianrat , Kanyanit _957700
245			_aA structural model for customer perceived value in e-banking service
260			_aVikalpa: The Journal for Decision Makers
300			_a50(3), Jul-Sep, 2025: p.270-282
520			_aThe primary goal of this research was to investigate the evolution of customer perceived value in the e-banking service industry through understanding the impacts of service quality dimensions and perceived risk. This study used the convenience sampling technique to survey 700 bank customers in Cambodia. Furthermore, the study used the structural equation model to analyse the data. The results reveal that staff behaviour, physical evidence and IT transaction showed significant effects on perceived risk. Finally, only physical evidence and IT transaction were found to have significant effects on customer perceived value.- Reproduced https://journals.sagepub.com/doi/full/10.1177/02560909251348705
650			_aE-banking service, Cambodia, Service quality, Staff behavior, Value. _957701
773			_aVikalpa: The Journal for Decision Makers
942			_cAR