| 000 | 00751nam a22001457a 4500 | ||
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| 999 |
_c533247 _d533247 |
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| 008 | 260430b ||||| |||| 00| 0 eng d | ||
| 100 |
_aChandra, Pramod _960369 |
||
| 245 | _aThe future of purpose driven branding | ||
| 260 | _aVikalpa: The Journal for Decision Makers | ||
| 300 | _a51(1), Jan-Mar, 2026: p.98-99 | ||
| 520 | _a• David Asker and Varsha Jain, 2023, 270 pp. Rs.690, Wiley India pvt ltd, ISBN. 9789357460897. –Reproduced https://journals.sagepub.com/doi/full/10.1177/02560909251389733?_gl=1*rhjzky*_up*MQ..*_ga*ODE5Nzc1OTk3LjE 3Nzc1NDI2Mjk.*_ga_60R758KFDG*czE3Nzc1NDI2Mjkkb zEkZzAkdDE3Nzc1NDI2MjkkajYwJGwwJGg4NzQ4Mzg4MTU. | ||
| 773 | _aVikalpa: The Journal for Decision Makers | ||
| 906 | _aBOOK REVIEW | ||
| 942 | _cAR | ||