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100			_aGiri ,C. and Amatya, Dhanashree Giri _960990
245			_aEmerging trends in public policy, administration and mass communication: Navigating the future of governance in the digital age
260			_aIndian Journal of Public Administration
300			_a72(1), Mar, 2026: p.177-199
520			_aPublic administration globally confronts unprecedented challenges requiring fundamental reconceptualisation of governance models in an era dominated by digital communication technologies and 24 × 7 media cycles. Traditional bureaucratic hierarchies increasingly prove inadequate for addressing complex policy problems characterised by rapid technological change, heightened transparency demands driven by media scrutiny and interconnected challenges spanning climate disruption, health emergencies and widening inequality amplified through communication networks. Contemporary scholarship identifies a paradigm transition from earlier New Public Management approaches towards integrated, digitally enabled governance frameworks emphasising networks, citizen collaboration and strategic. – Reproduced • https://journals.sagepub.com/doi/full/10.1177/00195561261415966?_gl=1*2ymxs2*_up*MQ..*_ga*NDAzODY0ODQxLjE • 3ODA0NzcwMjI.*_ga_60R758KFDG*czE3ODA0NzcwMjEkbzEkZzAkdDE3ODA0NzcwMjEkajYwJGwxJGg5NjgyNDQ3ODE.
773			_aIndian Journal of Public Administration
942			_cAR