000			00955pab a2200181 454500
008			180718b2003 xxu||||| |||| 00| 0 eng d
100			_aRahman, Zillur
245			_aChoosing business school: an application of Q-methodology
260			_c2003
300			_ap.195-202.
362			_aJul-Sep
520			_aThe number of postgraduate programmes in India has dramatically increased in the past decade. With so many schools competing with one another, it is likely that a business school may want to differentiate itself from other schools. For an effective differentiation, it is however, necessary to identify the criteria used by candidates willing to join an MBA programme. The authors conducted a survey for this purpose, and this paper presents the results obtained by using the Q-Methodology. - Reproduced.
650			_aEducation
650			_aManagement education
700			_aBhattacharyya, S.K.
773			_aProductivity
909			_a59670
999			_c59670 _d59670